“Our brand is growing, but something feels missing.Can’t put a finger on it.”
“We’re doing a lot for our brand, but it doesn’t feel connected.”
“Sometimes I wonder if we’re even going in the right direction.”
Sounds familiar?
If yes,
you’re not alone.
This is what happens when
brands lose their TruNorth.
TheTruNorth
Wandering feels busy. But it’s not progress.
Brands that lack direction end up doing more — and achieving less.
At TheTruNorth, we turn motion into momentum.
We help brands stop wandering and start navigating.
We help brands:
Find their direction
by defining a clear and differentiated brand positioning.
Chart their course
through a focused brand strategy that guides decisions and actions.
Align their story
by crafting brand narratives that keep everyone moving with purpose.
01
Brand Consultancy
Expert-led strategy
development and positioning
02
Brand Academy
Practical training for marketing & branding professionals
03
Brand Design
Featured articles and upcoming podcast
Brand Consultancy
What We Offer
Brand Positioning
Finding a unique space for your brand
Brand Strategy
Finding your brand’s True North
Brand Architecture
Structuring a cohesive brand portfolio
TheTruNorth Compass
A framework that serves as the guiding light for brands,ensuring consistency and clarity in all branding efforts.
Brand Academy
Who It’s For
Training
Offerings
Key
Benefits
Online Courses
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Brand Positioning
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Brand Strategy
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Brand Architecture
Live Workshops
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Offline
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Online
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Marketing Executives
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Startup Founders
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CMOs & Brand Managers
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Practical, hands-on learning
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Real-world case studies from major brands
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Frameworks and tools you can apply immediately
Pavan Kumar Arcot – Founder
Innately Curious. Intensely Strategic. Inclined Creatively.
With over two and a half decades of experience, including a decade in top leadership positions, Pavan Kumar Arcot has worked across international and Indian markets.
His expertise spans:
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Strategic brand positioning & architecture
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Consumer insights & storytelling
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Campaign planning & execution
Brand Experience
With over two and a half decades of experience spanning multinational and national brands, we bring strategic clarity,consumer insights, and creative problem-solving to every brand challenge.
